Ubex aims to build an advertising ecosystem that offers high mutual trust between advertisers and publishers, as well as maximum efficiency on a global scale. Through this platform, interactions between advertisers and publishers will be automated and transparent.
Key Statistics
Premise
4/5 – Very Good
Ubex aims to build an advertising ecosystem that offers high mutual trust between advertisers and publishers, as well as maximum efficiency on a global scale. Through this platform, interactions between advertisers and publishers will be automated and transparent.
They pursue to accomplish this by using neural networks and accumulated data, to pick the most relevant advertising with the highest probability of garnering the desired action from its target user. It removes the need for intermediaries by applying smart contracts. Advertisers and publishers will rely on smart contracts for all types of tracking, thereby increasing efficiency and lowering cost.
Neural networks will process the information gathered from visitors from websites of network members. It perceives the interest of site visitors, then chooses advertising materials based on this. By targeting ads based on interest, they can show ads that have the highest probability of soliciting the desired action from visitors.
Ubex will use algorithms to allow advertisers to set up and run ad campaigns, eliminating the need to hire teams of digital marketers. They can create offers and specify commercial terms, choose a widget, select criteria and launch the campaign in just four easy to follow steps. This system will allow advertisers to purchase an ad slot automatically.
Using the Ubex platform, publishers can easily connect advertising slot and earn fast right after enough site traffic data has been collected for the neural network. Publishers would simply need to register a slot, adjust topic restrictions, set parameter, then lastly, set limits on widgets and advertisers.
Team
3/5 – Good
The Ubex team is comprised of over 40 specialists and advisors which is lead by their CEO Artem Chestnov and his co-founder Daniel Biesuz. Mr. Chestnov has years of experience as head of marketing and innovations for major consumer goods companies in the Netherlands and Belgium. His team of team and advisors are experts and well-experienced in their respective fields.
Token
3/5 – Good
The UBEX token or UBEX is ERC-20 standard utility token which can be purchased using BTC, LTH and of course ETH. Token holders can exchange their tokens for other cryptocurrencies like ETH, BTC, etc., as well as a fiat currency (US Dollars).
There are 4 billion UBEX tokens in total. 72% of which will be allocated for the Token Sale, while 15% will be allocated for the team and the advisers. The remaining 10% and 3% are for the Reserve and Bounty Campaign, respectively. One UBEX token will be equivalent to 0.00001 ETH. They have set a soft cap of 4,000 ETH and 28,800 ETH hard cap.
Advertisers and publishers will use UBEX tokens as a payment unit for services rendered in the Ubex platform. Tokens are necessary to enable crediting funds from the accounts of advertisers. Account holders set a quota to an address, on which owners will be granted access to funds available on the account.
Website owners will have the opportunity to earn UBEX Tokens by providing statistical data, very similar to mining. These payments will come from the 5% of the income generated on all Ubex transactions.
Risk
3/5 – Medium Risk
There is already some advertising platforms that are present in the market today. With their number of clients and history, they pose a risk as competitors to this project. Ubex differentiates their system from other advertising platforms by applying COST PER ACTION model of payment as opposed to the traditional pay for click scheme approach. It offers transparency for both publishers’ and advertisers’ benefits.
Summary
3.5/5 – Pretty Good
Ubex is a smart platform that guarantees transparency, efficiency and fast, automated transactions for publishers and advertisers alike. The team will be competing with other existing advertising platforms on the market. Earning their share to their target market is just one of the challenges that can tell the success or failure of this project.
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