After looking through 50 token announcements, we’re picking Creator.AI as our ICO of the Day. Creator.AI is a decentralized influencer marketing platform.
4/5 Very Good
Today’s media landscape is no longer dominated by a few media giants, but rather by the advent of social media. Rather than reading newspapers, we check our facebook feeds or Twitter. Rather than watching TV talk shows, we watch our favorite youtube personalities. We browse Instagram instead reading magazines, the list goes on.
Media changing means marketing must change too. Instead of going through traditional media, brands are now reaching out through influencers. The market is big – valued at $2 billion today, and projected to grow much further. But today’s influencer marketing market is convoluted and filled with middlemen, creating hurdles for brands and agencies, and making it hard for influencers to make monetize, and making it hard for brands to utilize their advertising dollars effectively.
Creator.AI is a team of existing influencer marketers aiming to use blockchain to solve this problem. By creating a platform where brands or agencies can direcltly work with influencers, brands get to work with influencers efficiently, allowing them to increase their social reach. Micro or medium-influencers are also finally able to monetize, creating a new industry segment, while influencers with a larger following are able to monetize more efficiently.
The team behind Creator.AI already has a successful existing influencer marketing platform. This platform, Captive8, allows brands to browse influencers, filtering by various variables such as brand affinity, and allows them to create campaigns and view analytics.
With Creator.AI, they aim to improve upon this with cryptocurrencies and smart contracts. Content will be created and then can be reported or validated on by brands and independent validators. When approved, content will be rewarded direcltly through smart contracts. Since payments will be in crypto, it will allow for microtransactions as well as borderless payments.
The team behind Creator.AI are successful entrepreneurs who have an existing company working in the same industry. In fact they already have a successful influencer marketing business. This is pretty much as ideal as you can get for an ICO team.
The team has some strong advisors – including Brock Pierce. But since it’s hard to gauge how involved advisors really are to a project, we would like to see a bit more blockchain talent on the core team – to help guide the team towards what makes sense to “blockchain-ize” and what can or should stay centralized, as well as to help implement the blockchain aspects of the project.
The CR8 tokens are used to reward content creators and content validators, and are paid for by marketing agencies and brands. It will also be used to incentivize marketers and content creators to use the platform.
35% of the total tokens will be sold for $35 million USD. This is an average market cap, but a lower float than we would like. On the plus side, there are vesting periods for both team(1 year) and advisors(6 months).
4/5 Very good(low risk)
The team already has a working MVP, and is already experienced in the field. This makes this a very low risk project in terms of execution both technically and business-wise. Their roadmap aims for a platform launch in Q2 2018, which is very good.
Creator.AI is a decentralized influencer marketing platform created by a successful influencer marketing company. Unlike other ICOs which are building a platform and a business model from scratch, these guys already have an existing platform and business to work off. We think this one will do well.
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