ICO Review – Emanate
After looking at 26 token announcements we’re picking Emanate as our ICO of the Day. Emanate is a blockchain music sharing and collaboration platform.
Premise
4/5
Today’s most popular songs often incorporate songs, snippets or samples from other songs. Whether it’s the latest hip hop, electronic, or R&B tune, there’s often elements of other music incorporated.
Until recently, the digital rights and royalties of this kind of collaborative music sharing has been difficult to manage. Lawsuits and fights have often erupted. And for smaller time artists who get sampled-getting paid or even credited for their work can be difficult.
Emanate is aiming to change this with a comprehensive music sharing and collaboration platform that allows musicians to share music in whole or part, both to listeners as well as to other musicians for collaboration. Monetization, and digital rights will be built into the platform, allowing artists to get fair compensation and recognition for their work, and encouraging musicians to publish music on the platform. Smart contracts will take the place of cumbersome legal agreements between musicans.
Emanate is aiming to develop a music sharing platform, an API to connect its platform to other software, Mac/PC studio apps to allow for audio editing and collaboration, and also AI-based audio recognition algorithms to detect copyright violations.
Team
2/5
The team behind Emanate consists of musicians and web developers. There does not seem to be significant blockchain experience on the team.
The team has created a very rudimentary MVP in the form of dsound.audio, which is a steemit-like platform for musicians to earn money via micropayments.
Token
2/5
The Emanate Token will be used to pay for music and royalties on the platform, and reward people who contribute to the ecosystem.
42% of the tokens will be sold for 16,000 ETH. The low cap is nice to see, but there is no vesting period, which is worrying. A team which immediately receives all funds after the token sale has little motivation to continue working, and also has a non-significant chance of running away with the money.
Risks
0/5
There are significant risks to this project. The team seems lacking on technical and blockchain talent, yet the project is quite ambitious both in terms of engineering and blockchain development. The project requires a network effect to be successful, yet the team doesn’t show much sign of significant industry partnerships. We also found the whitepaper sparse on implementation details.
Summary
2/5
Emanate is a project with a brilliant premise, but also a team which may not be capable of executing it. Musicians themselves, the team recognizes the existing ways that musicans collaborate and sample audio is broken, and they see that cryptocurrencies and blockchain can solve this problem.
Whether the team can actually pull this vision off is another story. Their goals are quite ambitious technically, and the team doesn’t seem to have experience on any similar projects of this scale. We also found the whitepaper quite sparse on technical details. While we hope for the best and there is a chance the team may execute at least part of their plan, there is a significant chance that this project will turn out to be either vaporware, or worse.
Nevertheless, despite all that, we wanted to talk about this project today because it highlights a need in the music industry which can truly be solved through cryptocurrencies and blockchain. Whether it’s Emanate, or another team, digital rights, and monetization for musicians is a huge issue that is ripe for crypto-disruption.
Can Team Pull It Off?
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